Month: May 2019

10 Years Strong: A Word from Brandon Crumpton

On June 9, 2008 a crazy thing happened to me. I got fired! I went to the office, worked a full day and got fired at the end of the day. The whole, “put all your stuff in a box and don’t come back” kind of fired. All I could think about at the time was, “What on Earth did I do to deserve this?” A year later I started Key Signature Entertainment and became the boss. It was in that role that I figured out what I did to get fired. 🙂

I have officially been an entrepreneur and business owner for 10 years. I can tell you that these are 2 different things and can probably write a book on why that is. I’m pretty sure you don’t have that kind of time so I just want to share with you ten nuggets of knowledge I picked up in the last decade.

  • The phone doesn’t ring just because you built a website! I remember when the first Key Signature website went live and I thought I was going to instantly start booking bands and making money. Well that did not happen at all! In fact….nothing happened! I put all of this effort into this website that no one knew about.  What was I to do? Well….I guess I have to go and meet people face to face.


  • Go and meet people face to face! Many of the clients that Key Signature still has to this day I sat down with in person. You’re just not going to close big deals by email. We’re in the south and people like to do business with people they like. It is hard to like you through text or email.


  • Hire someone! You can’t grow and work on your business if you’re buried in it. What if you don’t have the money to pay someone? FIGURE IT OUT!! You can find great employees who don’t need to get rich. Appreciation and communication go a long way.


  • Don’t be afraid of what is around the corner! I remember when my first employee told me she was putting in her 2 weeks and moving on to another job. I literally thought the world had ended. The company was doing so well and how can we move forward without her skill set? Well we did and the company is better now than it has ever been. Sometimes you just have to accept that things happen for a reason and everything will still be ok.


  • Recognize that ALL business isn’t GOOD business! Once upon a time I tried to book every inquiry that KSE would get and even give in to unreasonable requests from clients. Doing that did more harm than good and took away time and resources I could have used to build better relationships with clients who were a better fit.


  • Let people show you who they are and believe them! I learned to stop making excuses for other people. They are who they are and I accept that faster than most people. Trust me…it saves a lot of time and stress.


  • Marketing is scary but necessary! I’m not going to give you the secret on how to market, but I can tell you that it is essential to the success of a business. What you advertise isn’t as important as how you advertise.


  • Share your ideas and thoughts with the team! The KSE staff will tell you that it helps to know there is a method to my madness. They like that I have an open door policy. They can come into my office anytime of the day to chat. I make myself available and include them in all decisions that effect them.


  • Keep learning! This past year I completed the Charlotte Emerging Leaders Program because I didn’t know what I didn’t know. Don’t be afraid to acknowledge that the information you have is limited, but understand that what you need to know to get to the next step isn’t out of reach.


  • Teach someone else what you have learned.

I got fired because I didn’t understand what it took to start a company and keep a company going. I got fired because I assumed that I was an asset and that the company couldn’t grow without me. I was actually right about that part, but it was honestly the best thing that could have happened to me. Having that experience gave me a template on how to better interact with our staff. Having that experience forced me to move on so that when we had hard times in the company I was confident that we’d make it. Making it 10 years is truly astonishing to me. I thank each and every person who took a chance on Key Signature Entertainment and trusted what we were building.  The experiences and knowledge I have gained over the past 10 years are in invaluable. I wouldn’t change a thing about the journey and I’m looking forward to the next 10 years!

3 Live Music Ideas for a Father’s Day Event

Our motto is Good People, Good Music. We understand that we are in the people business first and the music business second, and we pride ourselves on the relationships that we uphold with our clients and musicians. Check out our previous blog post here to learn a bit more about the nature of our business.

Here are 3 live music ideas for a Father’s Day event!

1. Motown/Beach/Oldies

If Dad wants to 2-step all night, who are we to stop him? The Extraordinaires are the perfect band to keep your client and their guests on their feet because they specialize in Top 40, Motown, R&B, Carolina Beach and ‘70s – ‘90s hits. Complete with a 4-piece horn section and fronted by an incredibly talented female vocalist, The Extraordinaires have a sound rich in texture and style that will make your Father’s Day event a hit without a doubt!


2. Pop/Rock/Soul

If your client and their guests want to party with Dad without all the bells and whistles, we’ve got something unique up our sleeve. Late Night Special is a rock/soul band from Charlotte with a unique song list including tunes from Bill Withers, Jimi Hendrix, Van Morrison, Tom Petty and others as well as a strong Top 40 rotation. They’re a perfect option to consider for any party because they have a strong passion for what they do and love to keep folks on the dance floor! Late Night Special most often performs with a 5-piece rock band set-up, but can add saxophone, keys and a full horn section upon request and availability.


  1. Country/Classic Rock

Perhaps your client is more interested in a country or classic rock sound. Diamonds & Whiskey is another incredibly talented, female-fronted band from Charlotte that can do both, and more! They are a perfect option to consider for any event in light of their recent endeavors, which include:

  • The addition of a fiddle virtuoso to the lineup
  • Rocking the Jiggy with the Piggy festival main stage in Kannapolis in early May 2019
  • Receiving two nominations at the Carolina Music Awards for 2019
  • Being featured in this year’s Carolina Country Music Fest in Myrtle Beach

Diamonds & Whiskey are at the top of their game, and will rock your Father’s Day event!


Tius, Brandon and Mikayla with Key Signature

Key Signature Entertainment

Company Profile:

Brandon Crumpton, owner of Key Signature Entertainment, started booking live music for events over 15 years ago. He has lead the company through a growth period booking and producing entertainment to an average of over 700 events a year. Key Signature Entertainment has 2 full time employees and has developed an event staff to assist with larger, award winning events through out the season. Key Signature Entertainment was recently chosen as the 2018 Service Provider of the Year by the Charlotte Regional Visitors Authority. This honor was voted on by key decision makers in Charlotte’s hospitality and events industry.

Early in his career, Brandon realized that event professionals and musicians speak a different language. He noticed that both were trying to achieve the same results, but just went about the process differently. He built Key Signature Entertainment with the goal of bridging that communication gap so that both musicians and event professionals could produce successful events effectively and efficiently.

Services offered by Key Signature Entertainment include band booking, research, vetting, and concert production. Our specialty is taking your ideas and creating a live music experience for both you and your guests to enjoy.

Key Signature Entertainment is a company of musicians who book musicians. Our motto is “Good People, Good Music”. We understand that we are in the people business first and the music business second. We’ve created an easy process to find, secure, and contract the right entertainment for your event. We understand that it can be difficult to know if the live entertainment you’re hiring is talented and professional, so let us use our expertise in music and people to secure the right fit for your event.

Call us at (704)568-1968 or go to the Who We Are page to fill out the form, and we’ll have a representative contact you to help find, select and secure the right entertainment for your event.