Music Festivals

Key Signature “Entertainment” or “Events”?

KeySignatureEvents

Hi there! Mikayla here.  So I was casually googling Key Signature Entertainment the other day while figuring out what task I should start next when I stumbled across an article about Key Signature that I had never seen before.  It was written by a colleague and close friend of ours back in 2015. I had started my journey with Key Signature in 2017, so I wanted to check it out. Almost immediately, I noticed that they had referred to us as “Key Signature Events” 5 times. Although this was written 4 years ago, it triggered moments that I had noticed in my time with the company where other close friends and CRVA.jpgcolleagues have referred to us as Key Signature Events – during announcements thanking us for our support or sponsorship, and even in print on voting ballots.

 

Key Signature Entertainment has been in business for 10 year now.  We won the 2019 CRVA Service Provider of the Year award, and our owner, Brandon, recently completed a small business administration certification program. It’s safe to say we’re in a good place, and ready to keep moving forward.  I wanted to know why our colleagues continued to misconceive our name after this many years of establishment in the industry. It’s obviously happening for a reason, considering the number of times people have called us “Key Signature Events.”  Should we be doing something different? Is this something we need to address?

 

KeySignatureEntertainmentHeist2019_Z84A8959.jpgOur name wasn’t always Key Signature Entertainment, the “Entertainment” portion of the name was added shortly after the company was incorporated for clarity purposes.  People naturally called the company Key Signature Entertainment because that’s all we did at that point; Brandon booked entertainment. After talking about it as a team, we realized that as years went on, Brandon and the other individuals who helped this business grow to what it is, had branded Key Signature as a company of event professionals.

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We understand the thought process of event planners, the stress of the job, and the work involved in putting an event together. We understand that they shouldn’t have to worry about the entertainment at an event, so we work hard to make sure they don’t have to. We work so closely with our event professional friends, that we ourselves have become event professionals by association, which makes us a really great asset to planners for any event in need of live music.

 

I realized in this moment that what I thought was sort of a frustrating misconception, was really a compliment.  Our event planner friends whom we work with most don’t see us as just agents who book live music. They know that we understand their world, and because of that, they trust us. I learned really fast after moving to Charlotte from New York that down here, trust is the most important part of doing business. That’s why we consider the people we work with our KSE Family. I guess in this case, the “E” in KSE can stand for whatever you need it to be – Events or Entertainment!

KSE Meet n Greet TBM

 

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The Year In Review (So Far)

Whew!

We’ve had a whirlwind past few months here at Key Signature Entertainment! When the weather is warm, we’re on the move planning and producing what seems like an endless stream of concerts and events (which is a great problem to have). Hopefully you’ve had the chance to make it out to a few shows this concert season. We’ve put on so many, from the Freedom Summer Series with local and regional jazz artists, the Stumptown Park Series in downtown Matthews, our weekly Party in the Park series at Romare Bearden Park uptown, and so many more. Just two weekends ago we produced not one but TWO festivals in one weekend! Can you say crazy? Both Matthews Alive and The Bearden Birthday Bash were a huge success this year. We’re lucky to have a great team of people to fall back on and help us work these events, because there are so many moving parts behind the scenes!

In it’s 22nd year, Matthews Alive continues to grow and just get better and better. We had a great lineup of performers this year, including The Legendary Tams, Springsteen Tribute- Bruce in the USA, and Country superstars LITTLE TEXAS. We had three different stages and dozens of performers over the four day festival, and we couldn’t have done it without the amazing team we had helping coordinate all of those performers at once! We had everything from magicians, a hypnotist, a singer-songwriter series, a show choir, and many great local and regional acts covering many genres. A special thanks to all of our friends with The Town of Matthews and Matthews Alive! Here are a few photos from the festival. Click on the photos to go to our complete Matthews Alive album on Facebook: 1) Springsteen Tribute Bruce in the USA rocked the Main Stage on Saturday, August 30th  2) Grammy nominated Country superstars LITTLE TEXAS put on a rockin’ country show Sunday night on august 31st

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Bruce in the USA

Bruce in the USA

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LITTLE TEXAS

LITTLE TEXAS

The Bearden Birthday Bash was also a success, as we along with Mecklenburg County Park & Rec celebrated one full year of programming at this beautiful uptown park. We celebrated for three days from August 29th-August 31st with local and regional jazz artists. Also at the festival were many local artists displaying and selling their pieces, food trucks, roving entertainment including caricatures artists and face painters, and so much more! It was a hot weekend but the crowds didn’t seem to mind the heat and we had great audiences all weekend! A special thanks to our friends at Party Reflections, JHE Productions, and all of the Key Signature team that came out to make this festival a success! Click on the photo to see our complete Facebook album from this event: 1) A panoramic shot of the stage and crown at Romare Bearden Park

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Bearden Birthday Bash

Bearden Birthday Bash

Even after all of these great shows, event season isn’t over just yet! We’re excited for what is still to come this year, so make sure to keep up with us on Facebook and Twitter to find out what’s coming up next!