A Year In Review: 2015

What a year! We’ve had such a crazy year that we forgot to blog…almost. Please excuse us! 2015 has proven to be our biggest year yet. So much has happened and we are extremely proud of what Key Signature has been able to be a part of this year. We’ve worked with so many great vendors, artists, and friends in the industry. It would take all day to thank all of the talented people we’ve worked with this year, but we want to showcase a few of our favorite events from the year!

April 2015: ISES Greater Charlotte Chapter Crown Jewel Awards

Key Signature was honored to win not one, but two awards at this years Crown Jewel Awards! We went home with “Best Entertainment Production over $25K” for the 2014 Romare Fest and “Best Public Event Over 20K Attendees” for Matthews Alive 2014. Click here to see more photos!


May 2015: Romare Fest

The second annual Romare Fest was back in a big way this year, featuring regional and national blues artists. It was a great way for us to kick off our summer season. Our headliner was the Grammy nominated group The Spin Doctors, and these guys were awesome! Not only did they put on a great show, but they were a blast to hang out with. Click here for more photos!


June-August 2015: Freedom Summer Series

For the third year, Mecklenburg County Park and Rec has brought national level jazz acts to beautiful Freedom Park. We can’t thank everyone involved enough for helping make this beloved series such a huge success. This year we featured artists like Gregg Karukas, Kim Scott, Jessy J, Gino Castillo, Jackiem Joyner, Selina Albright, and David P. Stevens. A special thank you to Tammy Greene, The Jazz Diva, for being our emcee this summer and for bringing the crowds! Visit our Facebook page for more albums from this series.


Labor Day weekend 2015: Matthews Alive

Once again, Matthews Alive was a hit this year. With 4 days of live entertainment and fun for people of all ages, there was something for everyone. KSE ran three different stages simultaneously throughout the event, bringing in local, regional, and national acts. This years headliners featured Jim Quick & Coastline, Aeromyth: Tribute to Aerosmith, and country music legends Blackhawk! Click here for more photos!


Another highlight of the year was this October when we had Grammy award winning Zydeco artist Terrance Simien at Romare Bearden’s Fall Festival. After the show, we got to hold one of his Grammy awards ourselves!


What would you like to see from Key Signature in 2016? Let us know on our Twitter or Facebook page!

We are so proud to have been chosen (and trusted!) by our clients to help make their events this year the best they could possibly be. Our goal for 2016 is to continue to grow in our relationships with our clients and other event professionals, and to keep to providing the very best in live entertainment! We wish you and your loved ones a happy and prosperous new year!


2014 to 2015: What we’ve learned

Well, we made it to 2015! It’s hard to believe after the year we just had that we’re already gearing up to do just as many (if not more) events than last year. Key Signature is looking forward to bringing you the best in entertainment yet again in 2015. At the beginning of each new year, many people make resolutions, as well as reflect on the year behind them.

Here are a few things we learned from some events in 2014:

-Give as much detail beforehand as possible to your team and artists (even though some things still won’t happen exactly the way you want them to!)

-Bring everything you think you might need, even if you end up needing none of it. Better to be prepared!

-Never take a good spot of shade for granted.

-Continue to appreciate the great team that works with you on big events. They’re life savers.

-When in doubt, refer back to your hard copies (of which you made extra because other team members always ask for them).

-Live Tweeting and posting to social media on site is a great way to let people see what is happening in real time, and is an incentive to get those who still haven’t made it out to the event. Nobody wants to miss out on fun!

-Connect. Share. Discuss. It’s all about who you know!

Here’s a photo of part of our team from the 2014 Matthews Alive Festival. We hope to see you out at many shows and events this year. It’s going to be a great one. We can feel it already!

Part of the Key Signature team that worked the 2014 Matthews Alive Festival

Key Signature team

The Year In Review (So Far)


We’ve had a whirlwind past few months here at Key Signature Entertainment! When the weather is warm, we’re on the move planning and producing what seems like an endless stream of concerts and events (which is a great problem to have). Hopefully you’ve had the chance to make it out to a few shows this concert season. We’ve put on so many, from the Freedom Summer Series with local and regional jazz artists, the Stumptown Park Series in downtown Matthews, our weekly Party in the Park series at Romare Bearden Park uptown, and so many more. Just two weekends ago we produced not one but TWO festivals in one weekend! Can you say crazy? Both Matthews Alive and The Bearden Birthday Bash were a huge success this year. We’re lucky to have a great team of people to fall back on and help us work these events, because there are so many moving parts behind the scenes!

In it’s 22nd year, Matthews Alive continues to grow and just get better and better. We had a great lineup of performers this year, including The Legendary Tams, Springsteen Tribute- Bruce in the USA, and Country superstars LITTLE TEXAS. We had three different stages and dozens of performers over the four day festival, and we couldn’t have done it without the amazing team we had helping coordinate all of those performers at once! We had everything from magicians, a hypnotist, a singer-songwriter series, a show choir, and many great local and regional acts covering many genres. A special thanks to all of our friends with The Town of Matthews and Matthews Alive! Here are a few photos from the festival. Click on the photos to go to our complete Matthews Alive album on Facebook: 1) Springsteen Tribute Bruce in the USA rocked the Main Stage on Saturday, August 30th  2) Grammy nominated Country superstars LITTLE TEXAS put on a rockin’ country show Sunday night on august 31st


Bruce in the USA

Bruce in the USA




The Bearden Birthday Bash was also a success, as we along with Mecklenburg County Park & Rec celebrated one full year of programming at this beautiful uptown park. We celebrated for three days from August 29th-August 31st with local and regional jazz artists. Also at the festival were many local artists displaying and selling their pieces, food trucks, roving entertainment including caricatures artists and face painters, and so much more! It was a hot weekend but the crowds didn’t seem to mind the heat and we had great audiences all weekend! A special thanks to our friends at Party Reflections, JHE Productions, and all of the Key Signature team that came out to make this festival a success! Click on the photo to see our complete Facebook album from this event: 1) A panoramic shot of the stage and crown at Romare Bearden Park


Bearden Birthday Bash

Bearden Birthday Bash

Even after all of these great shows, event season isn’t over just yet! We’re excited for what is still to come this year, so make sure to keep up with us on Facebook and Twitter to find out what’s coming up next!

Hannibal- Unique Inspirational Theater

We love our magicians here at KS. But we can hardly call some of them that, because they are really so much more. We’ve been working with Chris Hannibal, better known as Hannibal, for a long time now. This Charlotte native has used his talent and personality to become one of the top magicians in the WORLD. Check this out!


Top 10 Magicians in North America!

Have you heard???  Charlotte’s very own, unique inspirational magic artist, Chris Hannibal, will be representing North America in the World Championship of Magic in July 2015!!!

Chris Hannibal has been enchanting us with his unique, close up magic tricks and inspirational theater shows in Charlotte for over 20 years!  Hannibal is talented and fortunate enough to travel the world with his craft.  Spending a lot of time living out of suitcases and hotel rooms, he endearingly documents his adventures as #gypsyboots and loves every bit of it.

Traveling the world being as experienced and talented as he is, Hannibal has made many friends along the way.  About a year ago, a good friend and FISM Grand Prix Champion, Shawn Farquhar offered his opinion that Hannibal needed more recognition from fellow magicians and suggested that FISM was just the place for it.   After watching Hannibal’s ‘Silver Memories” act, he felt that the act was beautiful and worthy of the award (See sample of “Silver Memories” here: http://youtu.be/S6zTyzyUlxE ).

For those of us outside of the magical world, FISM is THE organization that brings together the world’s best magicians in a competition for the most prestigious title.  FISM, Fédération Internationale des Sociétés Magiques, has been in existence since 1948 and consists of both national and international magic societies which are subdivided into 6 continental divisions: Africa, Asia, Europe, Latin America, North America, and Oceania.

Hannibal readily submitted a sample video of one of his close up magic shows along with over 200 other close up magicians.  He carried on his gypsyboots life until receiving a phone call inviting him to proceed with the interview process.  The FISM organization was tasked with narrowing down the 200 gifted magicians to a total of24.  Part of the process was completing very intense interviews with the head of the contest committee.   FISM was in search for not only the talent and entertainment, but the heart and soul of each presentation.  The 24 best magicians were invited to St. Louis, MO to compete for 7 slots available to North America in the world Championship next summer.  Hannibal moved on in the competition as one of the 24 magicians to compete for FISM North America.

Earlier this month, FISM held its FISM North America Competition.  The four long, competitive days complete with unbelievable talent was worth this incredible journey because Hannibal was awarded one of the 7 slots!  Hannibal says, “Support and inspiration from family, friends, and respected colleagues motivated me, and while you can be inspired by many things, you HAVE to motivate yourself, so that’s what I did”.

We look forward to following Hannibal’s gypsy boots journey to FISM World Championship next summer!  If you haven’t attended a Chris Hannibal show or motivational seminar, you absolutely need to! Who doesn’t want to witness one of the top 10 magicians of North America?!


If you want to learn more about Hannibal, click here!

Professional relationships & the events industry

Event (n): a thing that happens, especially one of importance; a planned public or social occasion.

Events are all about bringing people together. But what about the process of planning one of those? Are we coming together to do so? Do our relationships with other business professionals reflect in the planning and execution of our events? Are we bringing ourselves together in the best way possible to create an unforgettable event? Maybe not always.

Being in this industry, we know it to be true that it really is about who you know. And not only who you know, but who you have great professional relationships with. We are there as much as humanly possible for our clients, often going to shows or events that we may not even need to be at, just to make sure the client is happy and that everything is running smoothly. Building these relationships helps us communicate better, understand, and learn from every single event we put on.

This all starts before the event ever happens. In today’s world, smart phones and internet have taken over face-to-face conversations and phone calls. Meetings have turned into text messaging and emails. But if you really want to get to know someone and they way they ‘tick’, then you’ve got to build that face-to-face relationship. Not only does it build trust, but there are so many underlying tones and messages that you will never be able to see in that 3 page email. It’s also a good way to get an idea of what it might be like to work with someone before it ever even happens. True, most of our work takes place over emails and phone calls. That doesn’t mean we shouldn’t make an effort to get to know those who we’re trading conversation threads with.

Here’s some photos of us and some of our industry friends having a good time at last years EVIE Awards, presented by the Charlotte ISES Chapter! By the way, Key Signature won 3 awards: Best Event Production Under $25,000, Best Event Production over $25,000, & Best Team Effort!

2013 EVIE Awards

2013 EVIE Awards

Another great way to communicate with other event professionals is to just get out there, network, and get to know them. Don’t necessarily think ‘What can they do for me?’,  but rather  ‘What can I do for them?’ It goes a long way. These groups of people are easier to find than you think. We are members of ISES (International Special Events Society), NACE (National Association of Catering and Events), and Visit Charlotte. All of these groups connect business and event professionals; providing events to help them not only make their own business better, but get to know each other.

What do you think? What are your favorite ways to connect with a client or potential business partner? Let’s get social!

What has Key Signature done?

Whether you’ve known about us or are just learning about us, Key Signature has been a part of some really great events in Charlotte and beyond. You may have not even realized it. Back in 2012, we were part of the team that coordinated entertainment for the DNC Media Party that welcomed some 15,000 members of the media to the Queen City. Here’s a testimonial from Mary Tribble, who was head of the planning team for this specific event.

“I led the event department for the Democratic National Convention Host Committee in Charlotte. In my role, I was responsible for planning a welcome event for 15,000 members of the media. Key Signature was a key leader in our team to plan this event. They researched, contacted and booked entertainment for approximately 15 venues at the NC Music Factory. I cannot recommend Key Signature highly enough. They were efficient, effective, responsive and produced results on a short time frame. They were a pleasure to work with on every level and helped make the DNC Media Party a huge success. I recommend Key Signature Entertainment enthusiastically.”

– Mary Tribble, Former Deputy Executive Director of Hospitality and Events Charlotte in 2012 Convention Committee

So it turned out that 2012 was a pretty good year for us. Fast forward to 2013; we had plenty going on. In June we hosted Nnenna Freelon and Branford Marsalis at Freedom Park for a charity concert supporting Partners for Parks of Mecklenburg Country. A crowd of close to 2,000 people gathered to hear jazz in the park and support a great cause.

Photo: a shot of Nnenna Freelon on stage from across the crowd.


At the end of summer, we had two of our biggest events of the year. Matthews Alive and the Grand Opening of the Romare Bearden Park in uptown Charlotte both happened on Labor Day weekend. Matthews Alive was once again huge success, with Boston/Styxx tribute BOSTYXX bringing down the house in Matthews. Many residents say that it was the best concert they’ve seen at Matthews Alive ever! At Romare Bearden, we had two days of music leading up to country music star Jo Dee Messina headlining a free concert to the public that Saturday night.

Photos from top to bottom: 1) Shableek & Uncommon Jazz took the stage at the brand new Romare Bearden Park as part of the Friday night jazz lineup 2) A gorgeous view of the Charlotte skyline from Romare Bearden Park shortly after the rains left at the Grand Opening. 3) Country star Jo Dee Messina performed as the parks first big headliner.




The year continued with plenty of events to keep us busy. 2014 is looking really good so far. So next time you’re out at an event, look around to see who might have played a part in it. There’s a very good chance that it might be us!

Unique Entertainment

More and more, we are seeing out of the box entertainment at events. We have seen recent events that had clients hiring aerialists, performers on stilts dressed as larger than life characters, belly dancers, and more. Creating a “Wow!” factor has now become an essential part of the biggest events.

Themed events are using these types of entertainment to their full advantage, dressing the performers in their theme and truly bringing a realistic atmosphere to their space. Event companies are getting seriously creative. We’ve seen some amazing stuff: contortionists, showgirls, living statues, girls with giant dresses that hand out desserts and drinks to guests, living red carpets, and so much more.

Imagination seems to be the only limit with entertainment like this. Want a champagne chandelier where and aerialist serves your guest glasses of champagne while hanging upside down? Or a group flash mob of dancers to surprise your guests? No problem.

Here is a photo of stilt walkers dressed in modern Harlequin costumes that we had at the DNC Media Party in 2012:


Specialty performers are especially in demand during the holidays.  Carolers dressed in traditional Victorian era clothing are very popular. We had a holiday event back in December where we had a life size Toy Soldier who talked to children and handcrafted balloon animals for them. At the same event as an Elf who was Santa’s assistant and interacted with children as they were waiting to meet the big man himself.

The sky is no longer the limit when it comes to these types of novelty entertainment. Whatever you can dream up can pretty much be brought to life by todays professionals!

Artist Media and Web Presence

There are many things an artist or group can do to make themselves more marketable, but maybe the most important tools for “selling yourself” are your media and website. Photos, video, and even professional audio clips are all important for showcasing your abilities and making yourself the group that everyone has to have at their next event. Without good quality media, you may be selling yourself short. A bad video can take away from your true talents and image. This is the same even with a photo. The better quality your media, the more time and effort everyone can see that you put into making yourself look good. This not only reflects your own self-confidence, but how much you care about your group. And yes, these things cost money. But you don’t have to spend all you have to get a good quality video or photo made. In return, with better video/photos/audio, you are making yourself more marketable. And the more marketable you are, the more gigs you will get (and money you will make). Sounds like a good plan, right? If you don’t particularly know anyone who could help you get really good photos/video, reach out to friends you know who do have good media and get them to recommend someone to you.

We wanted to feature a few Key Signature musicians who are good representations of media we love to see from our artists.

For a solo musician, Matt Stratford has great photo/video. Matt is a favorite of many of our clients, and his photos and videos showcase his likeable personality.


One of our bigger bands, Bull City Syndicate, has a fantastic band video. It is a mix of live performances and interviews with the musicians. It gives a genuine feel of what it would be like to work with the group, and how good their performance will be. A video like this lets the client get to know you, and love you, before they even meet you!

As far as your website; keep it simple (and user-friendly). Too many bright colors and crazy graphics can distract a visitor from your product. Let your music, videos, audio, and photos do the talking. Too many artists don’t take the time to make sure their website looks good, if they even have one. In today’s world, your website is the first impression people get of you when they’re searching for that go-to group. If you can control that, wouldn’t you want to give them the best first impression possible? For agencies, it can be frustrating looking for a certain type of act and finding a bad website or no website. Cluttered sites with low quality media make it hard to figure out if a group is actually good or not. As far as social media; if you choose to participate, be active. These sites are all about connecting. Take the time to give a genuine response to a comment on your post, or even a new follower on Twitter. A little can go a long way to create a new relationship with a prospective client or fan.



Welcome to Key Signature Entertainment’s brand new blog page! We thought we’d try our hand at blogging. So keep up with us here to read about what’s going on in our industry. We’ll be talking about everything music/entertainment and events! In the mean time, check out our website, Twitter page, and Facebook page!